I get it. EM docs are really busy. And if a picture is worth a thousand words, why not save time and just use an emoji?
According to research by RealityMine, millennials are about three times more likely to text than make a phone call. But when it comes to the job hunt, there are benefits to slowing down, picking up the phone and having an old fashioned conversation.
There is a time and a place for digital communication. Email is the perfect way to make sure that the basics of a position meet your essential criteria. Texting can work for scheduling personal and telephone meetings, and simple clarifications.
But as a recruiter there have been times when I’ve been in communication with a physician for several months before we actually speak. The result is a net reduction in the quality of our communication.
When a recruiting colleague tells me he just had a great call, we both know that means so much more than a strong candidate with solid interest. A conversation goes beyond talk of qualifications and location and allows for a meeting of the minds on industry philosophy, group culture, ideals and goals.
Years ago I spoke with a physician who needed special programs for a gifted child. In addition to speaking with the Medical Director, we arranged for him to speak with a staff physician in similar circumstances able to share his knowledge of the best local resources. The candidate not only gained valuable information; he was already on the road to creating a bond with a future colleague.
Such situations are typical. From spousal occupations, avocational interests, family and community needs, to career development and growth opportunities, there are countless aspects of evaluating a new position that are unlikely to be addressed within a simple “information only” exchange.
It’s not unlike online dating. Email is great for that initial screening, but it’s through direct conversation that trust builds, values are shared and understood, and relationships click.
So in short, if you’re not getting the answers you need about a position, it’s time to pick up the phone. Sure, email allows you to craft the “perfect” response to a question. But when making important decisions such as considering a new job, do we want the perfectly composed answer, or do we want an honest, spontaneous exchange with a realistic picture? It’s about authenticity (regardless of your medium of communication).